The National Cheerleaders Association (NCA), a leading organization for cheerleading competitions, instructional camps and special events around the world, has named Dallas-based Firehouse as its first advertising agency of record.
Firehouse will work with NCA?s leadership team for strategic planning, brand and creative development, with the goals of helping build the NCA brand and increase preference for its programs among high school, college and all-star cheerleading teams.
?We?re looking forward to working with Firehouse to drive the NCA brand forward this year and in years to come,? said Jenni Parrish, executive director of marketing and creative services for NCA. ?The team really impressed us with their passion for our brand, and through our initial planning meetings, they?ve already shown they understand where our brand is headed and how to get us there.?
NCA, started by former SMU cheerleader Lawrence ?Herkie? Herkimer, has been a pioneering force in the cheerleading community from the time of its inception in 1948. The organization was not only the first to introduce the spirit stick and the pompon, but the first to focus on core principles and fundamentals that are necessary when teaching young athletes to act with integrity, to inspire excellence in others and to become the leaders of tomorrow.
?As you would imagine, we?re fired up about this client. There?s so much more to cheerleading than meets the eye, and we have seen firsthand the impact NCA programs can have and how the skills they teach and develop build a foundation for a strong future,? said Mark Hall, president and founder of Firehouse. ?NCA has a great heritage and a wonderful history to build upon, and we?re confident that our partnership will lead to new opportunities and an even stronger brand.?
About National Cheerleaders Association
Beginning with the first camp at Sam Houston State Teachers College in Huntsville, Texas in 1948, the National Cheerleaders Association is one of the most respected and trusted cheerleading companies in the world. Today, they teach the necessary fundamentals for each young athlete to act with integrity, inspire excellence in others, and become the leaders of tomorrow. To learn more, visit http://www.nca.varsity.com.
About Firehouse
Firehouse is an idea-driven agency that uses creative, planning, media and public relations to force consumers to see brands in a whole new light. Recognized by Advertising Age as one of the best small agencies in the nation, the agency?s award-winning campaigns are grounded in insights and built to drive business results for clients. Firehouse client partners include Interstate Batteries, Stripes Convenience Stores, Huawei Device of North America, Taco Cabana, IHOP at Home, Baylor Health Care Systems, BonSavor Foods, Dallas Market Center and Taylor?s Gift Foundation. To learn more, visit http://www.firehouseagency.com.
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